Single Source Publicity Resource
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Purpose: To create a highly visible and sustained voice of mutual respect and peace through a communications program that integrates publicity for the many independent organizations in which Palestinians and Israelis, or Jews and Arabs in Israel, are working together, and publicity for the US activities of "Walk the Road to Peace".
Provider: The Ruder Finn Company, headquartered in NYC with offices across the US including Washington DC, and in the Middle East, Europe and Asia.
Activities: Free public relations work for organizations in which Israelis and Palestinians, or Arabs and Jews in Israel, are working together for peace and mutual respect. This service does not require the organizations to change their activities or to work together with other groups. Rather, by having publicity for multiple organizations provided from a single source, it will be possible to integrate their voices into chorus that is greater than the simple sum of its parts.
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